Tombola has operated the Sun Bingo website but is being replaced by Gamesys as The Sun relaunch their bingo site and because of this loss of business, Tombola will be launching some special promotions on their own online bingo site.
Tombola will be promoting the site with an advertising campaign on television, radio, in newspapers as well as online. A £100,000 prize promotion together with other giveaways will be launched to attract bingo players to the site.
In direct rivalry to Sun Bingo, Tombola’s new promotion will begin on 26th August to coincide with the date of the Sun Bingo relaunch.
Tombola will work with marketing firm JDA in the promotion of the bingo site. They will handle Tombola’s £4 million integrated account.